Why Clip Knix™
To me it is not just a business enterprise, it is my passion for wanting to help others as I have experienced the same in life.My aim to see many people live independent lives as much as possible and positively.The consequential application that arose from the product, such as pregnant women camping, hiking, bedroom antics etc was not primarily why it was initiated but initial reason was to help people with limited mobility.
Funmi (right), on her left, Rajesh Agrawal, Deputy Mayor for business, October 2019
Intelligent and Empathic Design
In collaboration with Innovate Product Design based in Salisbury, Clip-Knix focused on designing and manufacturing a practical yet fashionable underwear solution for women that negated the need to bend or stretch when dressing.
Our design and research teams worked relentlessly. It was a seemingly non-stop process of ‘design, test, improve and test again’.
This wasn’t just about creating a practical product. Very often, these types of products look boring and feel uncomfortable. We wanted to give you something that was comparable to what you find in a high street fashion shop.
The result is underwear that can be fastened in the front without the need for bending or turning sideways.
The range will revolutionise the lives of many people by:
- Offering stylish underwear that is easy to use
- Preserving independence
- Maintaining dignity
- Reducing the risk of injury
The priority market for Clip-Knix is for those with limited mobility. However, during the R&D process we identified that the product would also be beneficial for anyone who needs to discreetly change in less-than-accommodating locations, such as an airplane bathroom or whilst hiking up a mountain. Careful and robust research has informed the development of a highly effective and attractive range of underwear that will ultimately work for everyone.
Company Registration: 11573533
Patent no. GB2582381